Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Looking for ways to use your website metrics but don't know where to begin? Let's start by putting Web analytics into some context. What they can't do is offer a magic formula for success on the Web; ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest web analytics engagement on the beverage industry. The client wanted to ...

Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

Every business today is looking to improve on the ROI of its online marketing. From placing more compelling ads, to strengthening the return on specific marketing initiatives, to increasing customer ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 hours 48 min ago By Alexandra Jardine - 3 hours 9 min ago By Brian Bonilla - 3 hours 27 min ago By Kym Lino - 7 ...

Read Part 1 of this story. Clothing retailer Eddie Bauer has only been online since 1996, but it already is setting the pace among retailers when it comes to keeping its site running smoothly. In fact ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Raj Aggarwal, CEO of mobile app analytics firm Localytics, wraps up OMMA Metrics with insights into mobile app trends and metrics. Android and iOS have obviously outstripped other app platforms in ...