The world of web behavioral tracking is a mess. Advertisers are eager to make it more effective, governments want to regulate it, and web users are generally horrified of its potential. But out of ...
Last week, Google released a Super Bowl ad that showed off its AI model, Gemini, generating product descriptions for a local Wisconsin cheese mart. Google executives ...
The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the ...
One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...
As many of you know, following its antitrust defeat to DOJ, Google’s remedies sessions occurred recently. The company doesn’t have to sell Android or Chrome, but it also can’t make exclusive deals for ...
AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...
Tim Berners-Lee, the inventor of the World Wide Web, has warned that large language models (LLMs) may replace humans in consuming the internet - suggesting that the ad model estimated by the IAB to ...
Justice Department alleges Google stymied competition in online ad tech Google denies allegations, citing competition in apps and connected TV Trial to feature witnesses from Google, competitors and ...
AppLovin's stock surged 53% since April, outperforming the S&P 500’s 13% gain, driven by ad-tech focus. The Axon platform processed 1B+ daily users, delivering 71% YoY ad revenue growth to $1.16 ...
Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. Google ...
Bottom line: After years of delaying the adoption of Manifest V3, Google is now moving forward and accelerating the process. Soon, users will have to choose between accepting Chrome's inferior ...
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Google’s Super Bowl Ad Accidentally Shows Its AI Simply Plagiarizing Existing Web Copy
Last week, Google released a Super Bowl ad that showed off its AI model, Gemini, generating product descriptions for a local ...
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