We know, from a large body of research, that we need friends, but there is still much to learn about how we form social connections. There are several theories about how we move from stranger to ...

Modern marketers have certain overarching goals in common: Connect with the audience and move its members to take meaningful action. In the digital world, meaningful action usually means a click of ...

Fortunately, we don’t all go around smelling each other the way plenty of other mammals unabashedly do. But we may subconsciously care about how other people smell more than we let on, according to a ...

Sometimes you meet someone and feel instantly in sync. Conversation flows effortlessly, as if you can finish each other’s sentences. It is hard to predict when it will happen, and, in fact, such ...

Why do our playlists shrink as we age, even as algorithms flood us with endless new music? A new study tracks listening habits across decades and shows how our tastes evolve—and how streaming ...

Cookies are everywhere online, but should you allow them into your browsing life? Cookie-consent pop-ups are one of the biggest annoyances on the Internet. Almost every site you visit has a notice ...