Massive online retailer Wayfair is about to make its first foray into permanent physical stores, opening its first lasting brick-and-mortar location Wednesday at the Natick Mall in Massachusetts.

Online home goods retailer Wayfair is opening its first namesake store, near Chicago, following a string of other digitally native companies that have turned to brick-and-mortar for growth. In an ...

Wayfair has long dominated the online furniture shopping market, offering home goods from a variety of sellers. But online isn't enough for the retail giant anymore. Now, it's gunning for the ...

Ben Fox Rubin was a senior reporter for CNET News in Manhattan, reporting on Amazon, e-commerce and mobile payments. He previously worked as a reporter for The Wall Street Journal and got his start at ...

Decorating dreams do come true, especially if you've always dreamed of perusing the aisles in real life of Wayfair, one of the largest online home retailers. Wayfair recently announced four new pop-up ...

Wayfair to open its first large store, as physical locations make a comeback Wayfair follows other direct-to-consumer brands that have opened stores, including Warby Parker, Figs, Casper, Glossier and ...

What to expect at Wayfair's store Wayfair’s new location will look somewhat like an Ikea in its size and on-site restaurant, but its assortment will offer a range of diverse styles as it works to ...

Wayfair is opening its first large-format store because the physical experience can be better for customers than shopping online, CEO Niraj Shah told CNBC. The online home goods retailer follows a ...