Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...

In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand identity and attracting customers. A well-executed window not only communicates a ...

You don’t have to love the commercialization of Christmas a la Sarah Palin to feel a twinge of nostalgia for retail windows this time of year. Seasonal holiday displays have tugged at consumers’ ...

Marcus Cerda has an eye for window displays. Most people see it at Julian Gold, the luxe ladies fashion boutique that first opened 80 years ago in San Antonio. There, and at the handful of other ...

Manhattan is merry and bright! New York City’s department stores have decked the halls for the holiday season, with their window displays spreading joy to New Yorkers and visitors alike. “The holiday ...