In a recent study published in JAMA Otolaryngology–Head & Neck Surgery, researchers investigated whether using patient-preferred scents and a bimodal method of visual-olfactory training is more ...

“About 90 percent of the information people consume is visual,” said John Dony, director of the Campbell Institute. “Taking in that much visual data can lead us to have inattentional blindness – only ...

Professional athletic sports require elite athletes to function at the very limit of their abilities. After all, their competition consists entirely of other elite athletes trying to do just that. In ...