We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

When Spanish model Aitana López first appeared on Instagram, her flawless pink hair and perfectly curated lifestyle posts quickly attracted thousands of followers and brand collaborations. But there's ...

The creator economy is rapidly evolving, driven by the intersection of technology and creativity. As artificial intelligence (AI) continues to advance, its influence on this sector is becoming ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Welcome to the new era of digital marketing, where artificial intelligence is no longer hidden behind the scenes, but rather front and center. Synthetic media and virtual influencers are redefining ...