Carrie Goodman, real estate agent with Sotheby's International Realty in San Francisco, had a peculiar listing. Aside from odd furniture, the home had walls coated in a dark red hue that obfuscated ...

Staging, the process of decorating a listing to make it more attractive for sale, is all but necessary in the world of Bay Area real estate. But traditional staging can be costly, time-consuming and a ...

It can be hard for potential buyers to see themselves in an empty home. Home staging, where pros bring in just the right furnishings and decor, can showcase a home at it's best. This process can be ...

Nicknamed the residential illusionist, Gayle Novak works her magic staging occupied and vacant residential homes going on the market. As the CEO/design director of Enhance Your Home LLC, Novak and her ...

Home staging is a powerful marketing tool, but when you've already moved out and your home is empty, it can be a difficult process. A catchy real estate listing entices prospective homebuyers to view ...

I have my own personal soapbox, and I stand on it when I deliver my long-winded sermon on the importance of photos in the marketing of your house. See what I just did there? When you live in and love ...

A: Last March when news of the COVID-19 pandemic caused shutdowns of many businesses and services, we were not sure the effect it would have on residential real estate. Open houses and broker tours, ...

Vesta’s Brett Baer said staging budgets have exploded. Meridith Baer, a well-known home staging expert who has staged homes for many A-list celebrities, has seen her business grow more than expected.

The COVID pandemic hasn’t stopped people from buying houses. But it has changed how buyers view homes, with technology sometimes replacing the in-person experience. To help keep everyone safer and ...

If you’re selling your home, you know it should be clean and clutter-free, along with photogenic. Home staging can help accomplish this and has been proven to bring in more interested buyers and sell ...