Hair color brand Punky Colour has launched a virtual hair try-on experience for consumers to test semi-permanent at-home color in seconds by using a smartphone. The virtual try-on capabilities are ...

If you’ve been on TikTok or Reddit lately, you’ve likely seen something on “seasonal color analysis.” Perhaps you or someone on your FYP has tried the viral filter for finding your “season.” In fact, ...

Virtual hair color is about to get a serious upgrade. L’Oreal, intent on maintaining a digital edge among beauty brands, says it is expanding its use of augmented reality to Garnier, so more customers ...