Forbes contributors publish independent expert analyses and insights. Last week Nielsen issued a new report that measures video usage among advanced audience groups. The cross-platform viewing data ...

LOS ANGELES, March 11, 2024 (GLOBE NEWSWIRE) -- Brand experience platform DISQO is now connected to Inscape’s automatic content recognition (ACR) TV viewing data, strengthening DISQO’s Brand Lift and ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

TVision, which seeks to gain business partners by measuring every second of TV and Connected TV viewer engagement, has signed an expanded licensing agreement with measurement firm VideoAmp that brings ...

Add Futurism (opens in a new tab) Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results. Authors suing OpenAI for ...

Well, no kidding. Sarandos would love for Prime Video, Hulu, Disney+, Max or any other streamer to put numbers out revealing virtually all viewing of their users — because it would lay bare just how ...

Netflix saw a British invasion in the first six months of the year — with four of its 10 biggest shows globally in the first half of 2024 coming from the U.K.: “Fool Me Once,” the Emmy-winning “Baby ...

The data, collected by Yes, Pelephone, and 2thepoint, demonstrated decreases in television watching and spikes in mobile internet and AI usage. This year, Israelis spent more than nine hours a day in ...

Leveraging TVision’s panel and applying its data to VideoAmp’s vast household footprint, VideoAmp projects scaled, precise viewership insights. Today TVision, the company measuring every second of TV ...

Looking for better co-viewing measurement of TV shows -- especially live TV events -- Nielsen is starting up a “new methodology enhancement.” A pilot program will begin with the biggest single annual ...

The dominance of Bluey underscores how children’s programming, not prestige drama, has become streaming’s most reliable engine. Mario Wurzburger/Getty Images The 2010s marked the streaming industry’s ...