The Media Rating Council (MRC) on Monday issued its first guidance for a “mobile viewable” ad impression. Mobile viewable ads follow the same criterion as online desktop and display ads -- requiring ...

The Media Rating Council (MRC) is likely to lift its Viewable Impression Advisory early next year, giving marketers a green light to buy digital media on viewable metrics. This move has also caused ...

Question from a buyer: With viewable impression standards coming as a soon-to-be reality, why would premium sites even have “run of site,” as the ROS impressions go into the exchanges for real-time ...

The Media Rating Council (MRC) is likely to lift its Viewable Impression Advisory early next year, giving marketers a green light to buy digital media on viewable metrics. This move has also caused ...