The development of a Viewable Impression standard represents a key interim step on the road to the goal of establishing an audience-based digital measurement currency that can facilitate an era of ...

The Media Rating Council (MRC) is likely to lift its Viewable Impression Advisory early next year, giving marketers a green light to buy digital media on viewable metrics. This move has also caused ...

“The Sell Sider” is a column written by the sell side of the digital media community. The most accountable and measurable medium is having another “Whoops, we did it again” moment. A generation ago, ...

The MRC, a nonprofit industry group that audits and accredits measurement services, seeks to secure for the media industry and related users audience measurement services are valid, reliable, and ...

The Asia-Pacific region may be a melting pot of widely different cultures and technological advancements, but this does not mean each market should adopt different ad viewability standards. Stressing ...