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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...

Short-form vertical video has soared across platforms such as TikTok, Instagram and YouTube, but a survey commissioned by Media.net, a search intent-powered supply-side platform (SSP) and specialist ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

With TikTok still facing the possibility of a ban in the U.S., the popularity of short-form video content continues to grow. The latest company to enter this space is TED, the non-profit best known ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...