“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re ...

AppNexus is moving ahead with its header bidding-push, this time with the launch of an open source video solution on PreBid, with the adtech outfit claiming it can help publishers achieve advertising ...

Today, Videology, a leading software provider for converged TV and video advertising solutions, released the latest installment of their educational series, ‘Knowledge Labs.' In this installment, ...

In an attempt to combat latency and improve transparency both for consumers and publishers, ad-tech firm AppNexus, on Thursday announced the launch of an open source pre-bid video header bidding ...

Amazon’s decision to move into server-to-server header bidding isn’t all that surprising. After all, Amazon wants to avoid sluggish page load times like any other publisher. Notably, publishers will ...

AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically tailored to ...

The integration will allow Purch to simultaneously auction banner and video ads with unlimited demand sources without adding any extra latency on the page, according to the pair. Purch claims the ...

AppNexus, the world's leading independent advertising technology company, today announced the launch of video header bidding capabilities in prebid.js, the free and open source solution used by ...