“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re ...

In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But CTV is entirely its own thing. Doggedly following display practices can ...

Amazon’s decision to move into server-to-server header bidding isn’t all that surprising. After all, Amazon wants to avoid sluggish page load times like any other publisher. Notably, publishers will ...

AppNexus, the world's leading independent advertising technology company, today announced the launch of video header bidding capabilities in prebid.js, the free and open source solution used by ...

In an attempt to combat latency and improve transparency both for consumers and publishers, ad-tech firm AppNexus, on Thursday announced the launch of an open source pre-bid video header bidding ...