Ubisoft has confirmed that the drunk loading screen it shared was just a joke, and that the one we all love is coming back ...

Sony could bring advertisements to online games, using load screens and match transitions as a way to deliver promotional ...

Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during ...

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Sony has patented a new feature that aims to fill the time during loading screens with videos, clips, and even ads.