In an earlier article, I shared insight from Helen Aboagye, CMO of Divido and former CMO of Imagen, on the creation of a corporate studio. As a follow-up, I asked her to share examples of firms that ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hall Every company ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

AI has become an essential tool for streamlining video content planning and analytics. Relying solely on AI video is a major mistake, though. In the face of an onslaught of AI-only video, brands need ...

We know that gated content can drive leads and revenue. However, hiding your best stuff can be a double-edged sword. On the one hand, it creates exclusivity and value for paying subscribers; on the ...

We test and rate the top video editing software for every type of user, from casual family event videographers to social media posters to studio professionals.

The world’s largest video platform has told content moderators to favor “freedom of expression” over the risk of harm in deciding what to take down. By Nico Grant and Tripp Mickle Reporting from San ...