The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video, and online video ...

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. (NYSE: XPER), found in its Q2 2024 Video Trends Report that consumers are ...

Digital marketing experts predict ad spend of almost $300 billion last year, the US market leads competitors such as China and Japan by a wide margin. While digital advertising accounted for 67% of ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. (NYSE: XPER), found in its Q4 2023 Video Trends Report that consumers are ...

In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video. He discusses the opportunities presented by outstream video, how ...

Reach global audiences with Microsoft Advertising's CTV campaigns as the exclusive partner powering Netflix's ad-supported subscription plan. Exclusive Netflix partnership bolsters Microsoft ...

Media Partners Asia (MPA) has released its 2025 report on the Asia-Pacific video and broadband market, revealing major growth drivers and significant shifts in the industry landscape. The report, ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators are under more pressure than ever to produce attention-grabbing content. But ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...