Vanity ZIP codes could be a gold mine for the United States Postal Service. Just days after upscale department store Sakes Fifth Avenue convinced the USPS to give it a vanity ZIP code for its shoe ...

In a reflection of the growing need for mobile attribution and cross-device behavior tracking tools, Hewlett-Packard captured a 4.2 percent conversion rate after implementing a vanity code only found ...

He now doles out much-needed advice, but our leading chap behind Vanity Code hasn’t always handled every situation with grace. Here, he divulges his storied past and the conversational snafu that ...

Looking to imbibe with the perfect tipple? Vanity Code reveals the foolproof recipe for making a deliciously irresistible Pimm’s Cup. a splash of ginger ale, and one ice cube. Now, the most important ...