Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

What’s the most effective way to persuade purchasers of your services that you’re the firm best equipped to improve performance and solve complex problems? If you answered “with a strong value ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Do you want your organization to be recognized as an ...

The Ohio State University’s Ohio Manufacturing Institute grew out of the work of the research team that wrote Driving Ohio’s Prosperity, a report released in the early months of the Great Recession.

A few weeks ago I sent out a newsletter announcing my new web site. The next day I received this email from a subscriber: “You did a good piece of selling in the email. I read all the way to the ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

These days, “transparency” is a buzzword that crosses industries and demands the attention of practically every company. For nonprofits, though, transparency has an even deeper meaning. When one ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Do you aspire to position your organization as an employer ...