Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

Rather than simply responding to shrinking profits or customer complaints about prices, you should develop a strategic pricing policy that allows you to remain competitive while reaping healthy ...

Nowadays, we are used to prices of products and services that fluctuate in a wide range. Because of this variability, people will pay dramatically different amounts of money for the product or service ...

How a Value Pricing Strategy is Different A value-based pricing strategy can be contrasted with three other pricing strategies common to the professional services marketplace. Time and Materials ...

A pricing strategy can be a survival tool or a marketing message. Cost-based pricing uses objective considerations such as, how much you spend to manufacture your products and how much the market can ...

More accounting firms than ever are branching out, expanding beyond traditional tax and compliance services into things like advisory services to meet the expanding expectations of their clients and ...

It is hard to read a newspaper these days without coming across a story about the high and ever increasing cost of drugs. The Wall Street Journal named drug prices the top health story of 2015.

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

Opinions expressed by Entrepreneur contributors are their own. The consequences of the wrong price can destroy the authority and credibility of a luxury brand. That’s why the pricing strategy needs to ...

In the accounting and legal professions, billing methods can be as complex and nuanced as the financial advice offered. Traditionally, accountants have leaned toward hourly billing, which appears ...