Pay-per-click marketers can't proceed with a class-action lawsuit alleging that Facebook charged them for invalid clicks, a federal appellate court has ruled. “The district court did not abuse its ...
Payment-per-click is one of the most popular pricing models for online advertising, but the rate of click fraud is staggering. In 2014, marketers lost $11.6 billion in advertising because of ...
The Click Quality Council has been calling for industry standards to identify both valid and fraudulent clicks. This week, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) ...