The computing industry has just begun taking the VP8 codec seriously, but Google wants people to adopt its brand-new successor. Stephen Shankland worked at CNET from 1998 to 2024 and wrote about ...

For a second time, Google is attempting to pitch a compression format as the replacement for an H.26X compressor. They tried to do it three years ago for HD video when they pitched VP8 as a ...

Figure 1. HEVC divides video frames into a hierarchical quadtree coding structure that uses coding units, prediction units and transform units. CUs, TUs and PUs are grouped in a treelike structure, ...

Broadcom's integration of the Google VP9 standard will allow users to stream 4K YouTube content to their set-top boxes and display to a TV. The codec provides up to 50 percent bitrate reduction for ...

Google’s VP9 plays on about 60% of browsers today, as compared to 0% for HEVC, it delivers similar quality to H.264 at 50-60% of the data rate, and ultimately it may be the only UHD codec that plays ...