Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. A client recently questioned my use of the phrase “thought ...

"Work smarter, not harder" is the overriding mandate in the marketing world -- once sage advice, now a universal corporate edict. Budgets are smaller. Tactics that guarantee measurable results are the ...

When it comes to business marketing, the first step is to have a marketing plan. You want to use your marketing budget effectively and accomplish your goals. Identify who your customers are and where ...

There are plenty of smart, responsible ways for social media marketers to use AI in B2B marketing. Join Andy Crestodina for practical strategies for using ChatGPT to boost LinkedIn performance, ...

LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...

LinkedIn crossed $5 billion in quarterly revenue for the first time, putting Microsoft's 2016 acquisition on a $20 billion annual pace.

As marketers, we all know the value of LinkedIn as a marketing tool. From the use of individual profiles to represent the business, to groups for networking and conversation, to company and showcase ...

College athletes should be leveraging LinkedIn more, say athletes and experts. Student-athlete Sabrina Oostburg described the success she's had using LinkedIn to promote herself. NIL Athlete of the ...

At some point during college, you were probably told to “make a LinkedIn” and “start networking” to land your first job. But did anyone actually teach you how? For recent graduates entering a tough ...