What’s new: Advertisers can now access Tag Manager controls directly within Google Ads via a new 'Manage' option in the Data Manager section. Why it matters: The integration could streamline tag setup ...

Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent for data collection enabled by default. A legal ...

What's new: Google launched journey-aware bidding, expanded Smart Bidding Exploration to more campaign types, and introduced AI-driven budget pacing for Search and Shopping. Tagging made easier: Tag ...

The North Face made changes based on consumer behavior and the way people searched on its website after using Google Tag Manager to measure and act on its first-party data. This led to an increase in ...