Doing Facebook for small business? It’s still alive, but the way it used to work is dying or nearly dead. Posting every day? That’s a fast track to burnout. Random boosts? Usually a waste of money.

Have you ever wondered how some businesses seem to effortlessly attract followers and customers on Facebook oe Meta as it is now known? What if I told you that the secret lies in a well-optimized ...

Facebook has become one of the top social media platforms these days and there are numerous advantages associated with it. Not only can people use it personally for connecting with friends and family, ...

Building a professional online presence can feel overwhelming, especially when you’re juggling the countless demands of running a business. If you’ve ever wondered how to make your brand stand out on ...

In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their ...

Social media has transformed the way travel advisors reach out to new and repeat clients, and using Facebook to promote your travel business is one of the most efficient ways to gain and engage with ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

For a generation that loves thrift-shopping, Facebook isn’t a place to socialize online — it’s the best place to score some deals. By Melissa Rohman In December, Ellicia Chiu and Cher Su had just a ...