AI can generate endless ad variations, but not every edit is ethical or policy-safe. Here’s a framework for responsible AI imagery in PPC. PPC platforms are asset-hungry. What began as simple text ads ...

Google is embedding AI into publisher workflows, making it easier to analyze performance and act on insights from a chat interface.

Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.