AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

In addition to new products and media partnerships aimed to help app developers grow and manage their businesses, Google today also announced a new set of AdMob tools to help developers better target ...

A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform. Focused on its Fishing Joy game - a franchise which is generating $1.6 ...

• To target business-to-business customers in a new way • To quickly test quality and quantity of business customers in a new channel Launched in 2005, Simply Business is the UK’s leading insurance ...

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

Count Google's AdMob division among those glad to see that Apple has had a change of heart regarding restrictions on App Store development. Omar Hamoui, former CEO of AdMob and currently vice ...

Promotion (advertising activity) is very important in order for many people to see the developed mobile terminal application. As a means of advertising an applicationFacebook advertisementAnd when you ...

The recent change from iPhone OS to iOS4 brought more than a name change. The new developer's agreement accompanying iOS4 seems to lock out any advertising company that is directly affiliated with a ...

AdMob, a mobile advertising company, announced today that it is releasing its first periodic report on data and trends in the mobile market free for download. The report covers the 1.5 billion ads ...