User testing involves evaluating the functionality and user-friendliness of a website, app or other digital product. Testers often record a video of themselves using the product as they attempt to ...

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. Split tests (A/B tests) are crucial to long-term PPC success ...

Master the essentials of user acceptance testing. See the steps project managers must follow to validate software with end users. As a project manager and Scrum Master, I view the UAT team as the “fun ...