User segmentation is nothing new to the gaming industry. As app developers continue to seek any competitive edge in a complex COVID-19 world, and as segmentation tools become more advanced by the day, ...

Claritics has launched version 2.5 of its analytics platform for mobile and social developers, complete with user segmentation tools designed to optimise user engagement and monetisation. In the ...

It is common to think that the more design elements there are, the more the design will engage the user. Contrary to popular belief, taking a minimal approach to design reinforces user clarity and ...

Osman Koç is the CEO of UserGuiding, a platform that helps teams improve user onboarding and build in-app experiences that drive adoption. Many SaaS companies and product teams build extensive, long ...

It's hard to be a marketer in today’s landscape, where consumers are often facing information overload. How do you get your message across? And via what channel? Email has long been -- and still ...