Opinions expressed by Entrepreneur contributors are their own. User research is an essential foundation for understanding customers’ needs. Its insights should inform every decision made about the ...

Developing effective digital products for your institution requires a user-led approach to ensure you meet the needs of your students, staff and other user groups. In 2022, we developed the University ...

Save articles for future reference. 1. They call and send emails to ask questions, putting strain on your administrative resources 2. They abandon you for a competitor with an easier-to-use website ...

As e-commerce and mobile technologies continue to expand, businesses across industries are looking for professionals who are experts at creating intuitive, engaging and customer-centered digital ...

The user research team employed a number of methods across several studies: focus groups (by class level), one-on-one interviews, a survey, a 12-week diary study, "guerilla" usability studies (quick ...

User Interviews, the Entrepreneurs Roundtable Accelerator-backed company that has built a CRM for product research teams to get user feedback, has closed on a $10 million Series A round. The financing ...