Opinions expressed by Entrepreneur contributors are their own. Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the ...

As marketers, we have to be aware of shifts in consumer behavior and technological advancements. The reason is simple: Businesses that continuously refine their approaches, especially in online ...

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly ...

As SEO priorities have shifted over the years from a focus on keywords to a more content-centric approach, the popularity of the topic of user search intent has risen correspondingly — and rightfully ...

Kacie Gaudiose SEO Content Strategy Lead at Merkle Inc. In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic ...

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This ...

Keyword-based targeting operates on flawed assumptions. When a page contains the specific words ‘running shoes,’ traditional systems assume purchase intent. However, those pages might be about a ...