Business success depends not only on technical implementation but also on careful analytical work and planning. To avoid losing time and money, it is better to study the market at once: analyze demand ...

The Department of Health and Human Services and the Federal Trade Commission sent a joint letter to hospitals this summer warning them that using third-party analytics tools on their websites could ...

Web scraping powers pricing, SEO, security, AI, and research industries. AI scraping threatens site survival by bypassing traffic return. Companies fight back with licensing, paywalls, and crawler ...

Another strike against use of Google Analytics in Europe: The Italian data protection authority has found a local web publisher’s use of the popular analytics tool to be non-compliant with EU data ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest web analytics metrics report for an e commerce business website. The client, a ...

Many retailers assume that complying with the latest privacy laws or using trusted platforms is enough to stay protected, and that privacy lawsuits are mainly a risk for large national brands.

As part of The Drum’s analytics supplement, Ron Person, director of analytics at Sitecore, provides a timely insight into the changes waiting to shake up web analytics. Can you feel the tremble? We ...

For Michael Bellopede, the Internet has made the transition from theoretical science to applied science-or, more to the point, it's moved from an alternative delivery channel to a full-blown business ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Traditionally, Web analytics of on-site behavior and email metrics have peacefully co-existed in separate silos. Once a message gets its audience to a site, many email marketers believe their work is ...