Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

To win in 2026, Republicans must out-strategize, out-target, out-create and out-maneuver Democrats digitally. The GOP ...

The governor’s plan also calls for prohibitions on the distribution of false information regarding upcoming elections.

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver ...

Because they're grandfathered in under an old law, former Illinois House Speaker Michael Madigan and ex-Ald. Edward Burke can ...

Today, businesses are harnessing AI tools to streamline their marketing strategies, increase efficiency and drive measurable results. From automating content creation to optimizing complex ad ...

AI-powered posters are a game-changer, helping you create visually stunning and engaging designs that capture attention in seconds. Catching your audience’s attention has become increasingly difficult ...