Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Google has launched the Universal Commerce Protocol (UCP), an open-source standard designed to enhance commerce on AI-powered ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the ...

Google said that merchants can now offer discounts to users directly in AI mode results ...

Google's new Universal Commerce Protocol enables AI agents to make purchases and assist with the buying experience.

Google launched the Universal Commerce Protocol (UCP), an open standard enabling AI-driven shopping agents to complete tasks ...

Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.

Google's new standard lets AI find and buy products for you in a single chat, skipping the usual checkout hassle.

With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO ...