Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie ...

Unity has announced that Unity Ads will be available for in-app bidding through LevelPlay in open beta. The new process is aimed at solving the problem of managing multiple SDK’s and price targets ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the launch of the Unity Audience Hub. The Audience Hub blends federated, privacy-first ...

Twenty-one mobile game companies with a total of at least 3.5 billion downloads wrote a letter to Unity saying its download-based price increase will destabilize the mobile game ecosystem. Azur Games, ...

Unity Software rebounds after scrapping its pricing plan and revamping products, but profits lag. Read the full analysis here ...

Mobile game developers have a new opportunity to maximise their revenue potential thanks to BIGO Ads’ new collaboration with Unity LevelPlay. The company states that this collaboration unlocks ...