Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

Wall Street analysts expressed optimism about the video game software developer Unity Software Inc. (U), citing confidence in the company’s advertising products. Morgan Stanley noted an encouraging ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms, released the ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity has a gameplan for programmatic. On Tuesday, the game engine, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic. Feo is joining ...

Unity Software (NYSE: U) experienced a jarring sell-off in mid-January 2026. The stock tumbled nearly 7% to close around ...

In an industry where customers are slow to trust and quick to criticize, a new fee from Unity infuriated studios that use its platform. By Mike Isaac and Kellen Browning Reporting from San Francisco ...