Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...

Your unique selling proposition helps investors understand why customers will be excited by your product or service. Features, price, availability, expertise and endorsements are just some common ...

What do companies like Tesla and Apple have in common? They have each claimed their pinnacle selling position. Tesla has created a pinnacle selling position of having customers lined up for months to ...