We’re facing a crisis of customer centricity. Most companies recognize customers as the necessary focal point of business operations, but the philosophy tends to fall apart in the execution. To bridge ...

Merchants can help improve customer acquisition, conversion, and retention by understanding the role customer values play in purchase decisions. Pairing an understanding of customer values with data ...

The e-bike business is exploding with options for every type of rider. People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about ...

People change for many reasons, all of which are linked to their values. For example, youth who value pleasure might change because the negative consequences of their behavior interfere with their fun ...

Please provide your email address to receive an email when new articles are posted on . Mistrust is a key barrier when discussing tumor genomic profiling with African American patients with cancer.

MIAMI — Nearly every home furnishings and decor company is searching for the next greatest trend that is going to persuade a consumer to spend discretionary income, and Tom Mirabile, founder and ...

Property taxes are the largest bill that homeowners in Texas face, and they always put a damper on the holidays, as they are due on January 31 every year. Once taxes are in the rearview mirror, many ...

People change for many reasons, all of which are linked to their values. For example, youth who value pleasure might change because the negative consequences of their behavior interfere with their fun ...