The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

One of Google’s latest and more significant announcements recently was the launch of Google Analytics Premium- a paid version of Google’s very popular web analytics system - Google Analytics. There ...

Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking. Google Analytics now lets you compare up to five metrics side by side. New anomaly ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

The mobile app market has never been more competitive. With millions of apps fighting for visibility across the App Store and ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...