The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

In a much-needed win, a federal judge in Tacoma, Washington denied an attempt to block a bill banning conversion therapy of minors (SB 5722). The measure was signed into law three years ago and bans ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Have you talked to an accountant, CPA or even a fellow ...

In part two of this series, I discussed how to use insights gleaned from analytics to identify opportunities for conversion rate improvement in your acquisition funnels. In today's installment, I want ...

Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...

In 1968, the word hysteria, present for more than two millennia and used to describe atypical signs and symptoms that did not conform to established diseases, disappeared from the Diagnostic and ...

Consider this common scenario: On paper, your marketing performance looks strong. Cost per lead (CPL) is down, impressions are up and your ad platform shows conversions are rising. But then you talk ...

CONSIDER what would happen if you fell off your bike and were unable to move your arm. Your arm is unharmed and no other part of your body is harmed either. Your doctor could find no ...