Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

Neuromarketing digs into the subconscious mind to get a better picture of what really influences us to buy products. Neuromarketing is a field that combines neuroscience, psychology, and marketing to ...

Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Global Track Consumer gives marketeers a continuous view of purchase behaviour across bordersDubai, April 30, 2007: The Nielsen Company recently announced the launch of Global Track Consumer, the ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

India’s advertising industry is on the cusp of an evolution. Programmatic buying already represents 42% of the country’s digital ad spend and is projected to reach 44% by 2026. This shift marks a new ...

Neuromarketing uses different techniques to understand how our brains and bodies react to marketing stimuli. Neuromarketing is a field that combines neuroscience, psychology, and marketing to ...