Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...

Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

Neuromarketing digs into the subconscious mind to get a better picture of what really influences us to buy products. Neuromarketing is a field that combines neuroscience, psychology, and marketing to ...

Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to pay attention.

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025, AI went mainstream, but customers stayed stubbornly human.They didn’t reward brands for deploying ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Global Track Consumer gives marketeers a continuous view of purchase behaviour across bordersDubai, April 30, 2007: The Nielsen Company recently announced the launch of Global Track Consumer, the ...

Neuromarketing uses different techniques to understand how our brains and bodies react to marketing stimuli. Neuromarketing is a field that combines neuroscience, psychology, and marketing to ...