How does color work? It seems that as men we have an innate fear when it comes to color. It confuses and scares us. Most men prefer to stick to neutral shades, let’s be honest…it can be pretty boring ...

From baking bread to going on hikes to morning yoga, people everywhere have been picking up new hobbies to pass the time during quarantine. As someone who has spent my entire living memory taking art ...

A few years ago, Professor Liz Tibbetts stumbled upon something surprising. She noticed that wasps had striking facial features—including fake eyelines and distinctive marks. At the time, people ...

I’ve written about developing color palettes before, but I want to focus more closely on color theory. Since I have been preparing for a presentation on color all week, it seemed like a good topic to ...

In the first part of this series, we looked at the basics of color — how we see color, and how we can represent it numerically in the various systems that deal with color in a quantitative manner. Now ...

Isaac Newton proved that ”white light” is actually a combination of all the colors in the spectrum. It is important for a photographer to understand that most light isn`t really white-that it is ...

People born blind have never seen that bananas are yellow but Johns Hopkins University researchers find that like any sighted person, they understand two bananas are likely to be the same color and ...

In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

Good color has come to the mobile market. Finally. You might wonder just what I mean by that. After all, hasn’t there been a flood of phones and tablets with wide-gamut displays, brilliant bright ...