“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Digital transformation of industries has prompted the value of data to skyrocket over the past few decades in particular. Nowadays, companies from all industries worldwide actively pay for access to ...

Feedback analytics is the process of collecting, analyzing, and interpreting feedback data from various sources, such as customer surveys, social media comments, online reviews, and customer support ...

Most businesses today collect a huge amount of data, but many struggle to turn that data into useful insights. This is where ...

This study leverages text analytics to identify work themes managed by primary care physicians in their electronic health record (EHR) inbox messages and inform managers on workflow redesign.

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Jonatan Littke is the CEO and co-founder of Lookback. When WhatsApp was acquired by Facebook, there were eight million WhatsApp users for every employee. Eight million. Traditionally in business, when ...

While process manufacturers have justified nearly 30 years of automation investments on the observations of one man, today’s control loop performance monitoring technologies are providing new, ...

Process manufacturing operations may be oversimplified as entailing raw materials, a production process, and finished goods. The same model can be applied to using production data to improve process ...

A key element in taking the mystery out of video analytics and its evolving dependance on artificial intelligence, is understanding the terminology. That's the goal of our first program today in our ...