“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Agentic analytics represents a shift away from this model. Instead of navigating dashboards, users can simply ask questions ...

Peter Dunn is a seasoned technology and cybersecurity leader with over 25 years of experience driving digital transformation, AI integration and zero-trust initiatives across federal agencies and ...

Digital transformation of industries has prompted the value of data to skyrocket over the past few decades in particular. Nowadays, companies from all industries worldwide actively pay for access to ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and ...

Feedback analytics is the process of collecting, analyzing, and interpreting feedback data from various sources, such as customer surveys, social media comments, online reviews, and customer support ...

Many organizations are challenged with scaling analytics to reach every employee and/or realizing the full value of their analytics investments. Also, the exponential amount of data they’re generating ...

Time series analytics can provide game-changing insights for the business, allowing organizations to forecast and predict the future. Extracting high-quality insight from time series data can be ...

This study leverages text analytics to identify work themes managed by primary care physicians in their electronic health record (EHR) inbox messages and inform managers on workflow redesign.

For years now, analytics software has held the promise of identifying where production can be improved, costs can be cut, and downtime avoided. And now, as industry adapts in real time to supply chain ...

As the sources, types, and amounts of data continue to expand, so will the need for different kinds of analytics to make something of that data. Unfortunately, there is not a one-size-fits-all ...

Jonatan Littke is the CEO and co-founder of Lookback. When WhatsApp was acquired by Facebook, there were eight million WhatsApp users for every employee. Eight million. Traditionally in business, when ...