What was once a simple signal for trust has become a place where potential customers feel like they have to keep a watchful ...

When it comes to personal brands, President Donald Trump has one that’s strong and well-defined. For the last four decades—as Trump has been a key figure in business, media and politics—his brash, ...

The emergence of generative artificial intelligence tools that allow people to efficiently produce novel and detailed online reviews with almost no work has put merchants, service providers and ...

Somebody once told me that a customer who had an issue—but had their problem resolved—is a more valuable reference than a customer who’s had a perfect experience end-to-end. Our brains are hardwired ...

A new study showed people real restaurant reviews and ones produced by A.I. They couldn’t tell the difference. By Pete Wells The White Clam Pizza at Frank Pepe Pizzeria Napoletana in New Haven, Conn., ...

A wave of regulation and industry action has placed the flourishing fake review business on notice. But experts say the problem may be insurmountable. By Stuart A. Thompson Stuart Thompson covers the ...

Anyone who writes reviews for a living has heard it before, and plenty: “How much did you get paid to write this?” I’ve been a critic of many things over the years: movies, wine and spirits, and all ...

When Kay Dean turned her keen detective’s eye on the reviews for a Toronto dental clinic, she quickly discovered something alarming. The reviewers behind the clinic’s glowing testimonials had also ...

A lot of things in our lives start with an online search. Just like checking reviews before booking a hotel or picking a restaurant, we also resort to online searches for medical advice. But beware: a ...

Rajvardhan Oak stumbled upon an underground market for fake Amazon reviews by accident while scrolling through Facebook. “I saw this ad that said I could get a robot vacuum cleaner for free in return ...