The words “video game advertising” conjure images of digital billboards in virtual worlds, but that doesn’t capture the full breadth of advertising opportunities video games have to offer. Games can ...

AUSTIN, Texas, Aug. 15, 2024 /PRNewswire/ -- In collaboration with researchers at King's Business School, Bayes Business School (City, University of London), and Vrije Universiteit Amsterdam, Digital ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

The following was previously published in an earlier edition of Media Insider. Many in the streaming and linear TV ad industry are livid about the recent revelations from studies from both the ANA ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

Interactivity is, perhaps more than anything else, what makes the web different from TV, radio, and print. Yet only 10%–15% of current online video ads are interactive. “The other 85 percent are ...

We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer. On Thursday, Google announced a suite of updates to PMax that expand its generative AI creative ...

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