We live in a world of big data, where endless amounts of information can be stored in the cloud at an ever-decreasing cost per byte of storage. While this may sound great to data-driven marketers, the ...

Software engineering teams have tried all sorts of ways to measure the software development process and developer productivity. Here’s why DORA metrics are becoming the industry standard. For years, ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Keywords have been the foundation of search engine optimization (SEO) since the inception of search engines. As keyword ranking evolved over the decades, so has the way we track them. Tracking ...

Discover the four types of CRM software available and learn how to choose the right one for your business needs. Explore key considerations and features to make an informed decision. All customer ...