Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital ...

Organizations lose more than $2 million every year from underused marketing materials. They don't realize that actively aligning Marketing with Sales can result in a 67% rise in organizations' ability ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

When you hear “sales force,” the first thing you may think of is Salesforce the company. While Salesforce is a top customer relationship management (CRM) software platform that can be used for sales ...