Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

We’ve heard about “native advertising” taking the mindshare in the ad world this year. Native advertising, by definition, is a unique ad unit that “matches the form and function of the platform on ...

It's hard to miss the buzz around native advertising. It has grown in popularity as an alternative to traditional digital display ads, and as an antidote to so-called "banner blindness." Native ads ...

Native advertising is one of the industry’s hot topics right now, so we’re introducing this three-part series to delve into the phenomenon from the perspective of a technology company and premium ad ...

Apart from dominating the entire tech market, we all know that Apple also wants to improve it. True to its mission, it has announced yesterday that it will now block adverts on its smartphones and ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

Product placement for Eggos in the popular Netflix series “Stranger Things.” Advertising is becoming inescapable in our every day lives. Photo courtesy of @Popsugar on Pinterest In the days of yore ...