Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...
Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...
In the Post article, Levine and Stephanie Nguyen, former chief technologist at the FTC, warn that loyalty programs have ...
Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...
Your brand likely enjoyed robust sales on Black Friday and Cyber Monday. But the discounts that helped you attract bargain hunters during the busiest days of the year won’t help you create ...
LONDON--(BUSINESS WIRE)--A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe ...
American's AAdvantage program centers status on loyalty points, so customers can quickly progress through spending with several partners. United's MileagePlus program leans into the breadth of the ...
From airline miles to tech gadgets, loyalty programs reward consumers for sticking to a brand. In programs that have fixed starting and ending dates, consumers earn rewards by making a certain number ...
Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...
Loyalty programs that include the concept of “surprise and delight”— rewards that are not directly tied to specific spending or points goals — are helping some restaurant operators drive excitement ...
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