Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted?

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

The Information says that Microsoft (NASDAQ:MSFT)-backed OpenAI is making headway on plans to add ads to its ChatGPT chatbot. The business wants to make more money than only from subscriptions and API ...

The Justice Department and eight states filed an antitrust suit against Google on Tuesday, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a hurtful burden to ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective, the retail media arm for Albertsons® Companies, Inc. (NYSE:ACI), today announced the launch of its in-store digital display network during ...

Two Australian plaintiff law firms are launching a class action against media giant Google seeking compensation for publishers who it alleges have endured years of lower revenue because of the tech ...

Mobile video ad spend has spiked 196 per cent year-on-year to reach £64m in the UK making it the fastest growing digital ad format, according to the Internet Advertising Bureau (IAB) and Pricewater ...